The other day I decided to import my entire set of LinkedIn contacts into Twitter (via an intermediate step into gmail, so the whole effort was a bit kludgy) and follow them all. Given the recent debates about whether Twitter has peaked or is still growing rapidly, I found the results interesting. As a quick background, my Linkedin contacts are all professional, not personal, and virtually all of them are in the technology world and therefore presumably early adopters. That said, first via a manual effort and then by using The Twit Cleaner, I found that 40% of them were not on Twitter, another 20% were on but had never posted and another 15% had posted less than 10 times.
So what does this decidedly unscientific survey tell me?
- Twitter still has a lot of room to grow in terms of new user acquisition, both here in the US and in the rest of the world, and
- Twitter still has an on-ramp problem that needs to be addressed such that those who do join can see immediate benefit and become part of the community, otherwise the growth may indeed peak sooner rather than later